Attract more clients with an effective lead magnet strategy

Hello Marketer! Are you familiar with this type of ad: “Leave us your information and access the free master class”? Surely, you have seen some on your social networks and you will wonder how they work and how you could apply them in your business. Therefore, from @UpIdeasAgency we bring you this episode of #CreativeTalks where we explain what lead magnet strategies consist of and how you can increase the number of leads with them. Read more…

Strategies to improve sales in your E-Commerce.

If you transferred your business to digital channels or you have an eCommerce with little movement in sales, this blog is for you because you will learn a little more about the strategies and practices that you should know to improve your eCommerce performance. Among the many actions that you can develop for your eCommerce, the best one to start your strategy with is to work with the current website traffic; Basically, all the audiences Read more…

The 3 key steps to planning your 2021 digital strategy

We are about to start 2021 and do you already have a digital strategy ready?  In a new episode of #CreativeTalks with @UpIdeasAgency we will talk about the 3 key steps to develop an excellent strategy and make your campaigns successful!  In this process it is vital to know the bases to build a solid digital strategy. We invite you to discover what they are:  1. Who is your ideal client and where they are. Read more…

How much should you invest in a Digital Marketing campaign?

In our recent episode of #CreativeTalks with @UpIdeasAgency we solve your most frequent doubts about the ideal budget to invest in social networks.  Welcome! The budget for digital channels depends on many factors and includes different variables such as:  The objective of your campaigns and initial budgets according to your strategy The average investment values for platforms such as Google Ads, Facebook Ads and LinkedIn Ads The sector you business is involved in can affect Read more…

Want more visibility and reach on LinkedIn? Know the LinkedIn algorithm.

Welcome to this episode of #CreativeTalks with @UpIdeasAgency. During this episode we will discover how the LinkedIn algorithm works and learn more about the most relevant phases of analysis to get the most out of this professional network. What is the objective of this social network? LinkedIn has a very particular approach compared to other social networks. Beyond talking about entertainment topics, their approach is 100 % professional. It is more of a professional network Read more…

On a marketers shoes with Ydalmis Carrasco

Digital Marketing: the solution for Entrepreneurs and Brands   “How can you lead your own life/business?”  This is one of the first questions any entrepreneur asks themselves and in the last session we had one of our clients, Ydalmis Carrasco, speak about her journey and the first steps and advice that helped her to lead her own business “Leading Life”.  In our series “On a marketers shoes” we invite different marketing executives to share their experience Read more…

The most frequent penalties on Facebook and Instagram and how to avoid them

Has your Facebook or Instagram ad been blocked or do you feel that some of your publications have lost visibility?  In the recent #CreativeTalks episode with @UpIdeasAgency we talked about the main penalties that these social networks have to face through their algorithm.  Additionally, we will provide you some tips to prevent this from happening. Let’s get started! Both, Facebook and Instagram, have a very similar algorithm but work differently. Therefore, the restrictions vary between Read more…

Creative Talks with Up Ideas Agency – Vol. 1

In our first edition of creative talks with Up Ideas Agency via Instagram Live we answered some questions about different topics such as our seminars, Inbound Marketing, campaigns on Facebook, Instagram, and LinkedIn.  Speakers on this creative talk were on the one hand Ana Fajardo, sales manager of the North Region and ANCAR of Up Ideas Agency. On the other hand we had Jeisson Espinel, the director of marketing and advertising of Up Ideas Agency.  Read more…

Discover the power of Inbound Marketing and understand how to apply it to your brand

During this seminar we teach the foundation and the power of Inbound marketing which is necessary to form the strategy of your digital campaigns, to increase your business potential, and to secure extraordinary business results. What is Inbound Marketing? It is a technique that includes a set of tools, which is used in the form of advertising and non-intrusive marketing actions to attract customers with valuable content and information that is tailored to them. After Read more…

En los zapatos de un marketer con Nicolás España

En esta reciente sesión conversamos con Nicolás España, Sales & Marketing Manager del Club Laverdieri. Hablamos acerca de las mejores prácticas de Marketing Digital que ha implementado a lo largo de su carrera y cómo ellas han ayudado a que su gestión sea un éxito. El Club Laverdieri es un club social deportivo con diferentes unidades de servicio, como el centro de eventos sociales, empresariales y educativos; el club nació como una academia de tenis Read more…

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