Google Ads is the evolution of Adwords to be the system by which Google allows you to attract traffic to your website by essentially appearing in search results.
Google Ads is the largest advertising network in the world in terms of the number of advertisers and investment. This platform allows us to connect with our public through paid advertisements and allows us to connect supply with demand.
It essentially has 2 main networks: Search and Display to distribute ads at a first level and then it has been developing outstanding solutions such as: Smart, Discovery, Shopping, Video (YouTube Ads), Local and Mobile Apps.
With this platform you have the possibility to choose the type of Adwords campaign you want to develop:
- Search network.
- Display.
- Google Shopping.
- Video.
- Universal app campaign.
What can I use Google Ads for?
Visibility
Both in the Google search engine and in any other internet site through advertisements or banners in newspapers, blogs or by watching a video.
Traffic
Achieve more visits to websites or networks and also achieve conversions or value actions within the website itself. Keep in mind that it is easy to track the results through Google Analytics.
Sales
By reaching the target audience and better segmenting communication, you will obtain more potential customers, increase your business possibilities and generate more sales.
Leads or customer contact data
Nowadays, capturing Leads is one of the first needs of the marketing strategy of most companies and digital projects. Google Ads helps attract those customers to capture their lead, either on the web or through the platform’s forms.
Positioning and complementary SEO actions
Campaigns can be started to detect what the target audience is really looking for, test the product or service and thus be able to create customized offers and content with the help of a good SEO consultant.
In addition, you can complement those organic searches where SEO has not yet had time to act and enhance the acceleration of results via Google Adwords.
What is the Google algorithm?
The Google Algorithm is a mathematical formula, or a set of these, which is responsible for building the criteria according to which Google tools position the contents of any online portal, through its results lists when entering certain keywords, more known as keywords.
It is a set of formulas that perfect web positioning strategies and that is constantly evolving.
How does the Google Ads algorithm work?
Google’s ranking systems search through the hundreds of billions of web pages in the search index to bring you the most useful and relevant results in a fraction of a second.
This serves to order the SERPs with content that, according to its own code, deserves to be in the different positions based on its quality and its reception by users. Its mission is always that the reader, or user, finds the most appropriate answer to what they are looking for when they enter a series of keywords, so that instead of running into millions of results, they have what they really need in front of them.
What types of businesses does Google Ads work for?
Google Ads provides effective advertising solutions for businesses in all industries, and the different campaign types allow you to serve ads that match how people consume content in your market. Advanced segmentation allows you to reach people who are interested in what your company offers.
However, the industries that have the best results are B2B, since thanks to the different formats that Google Ads has and the budget that they can invest, these industries achieve greater reach; In addition, it is important that each company evaluates not only the budget it has to invest, but also the frequency with which its target audience accesses or consumes the Internet in search of its product or related topics.
Formats to use in Google Ads
Here we tell you what are the main formats that you can implement in your Google strategy:
- YouTube video ads.
- Text-only ads.
- Ads based on graphic displays.
- Ads in mobile applications.
As we can see, Google Adwords is one of the most important tools for companies that want to have an excellent presence on the web and increase their visibility. Currently, it is one of the resources that generates the most positive results and successful campaigns in content marketing, and like any great tool, it must be handled by experts in the field to be effective.
If you are thinking of implementing this amazing strategy, Contact us! It will be a pleasure to be part of your story: Write us at info@upideas.us
Chana Fajardo@upideasagency
¡Juntos, llevaremos tu negocio a nuevos horizontes!
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