Inbound marketing is a methodology that combines non-intrusive marketing and advertising techniques in order to contact a user at the beginning of their purchase process and accompany them until the final transaction.
Inbound, being so specific, allows users to find a solution to their problems in your brand, as well as finding a good option to purchase.
In this practice, the user experience is improved in many ways and the return on investment (ROI) is even clearer if you know how to interpret all the information collected. This type of strategy has gained strength due to its effectiveness, since according to HubSpot Inbound Marketing costs 62% less per potential client than traditional outbound marketing and 75% of inbound organizations believe that their marketing strategy is effective due to their results.
For this reason, all companies can use Inbound Marketing concepts as a method. It can be adapted and used in any company, implementing content for entertainment/utilities and doing brand reinforcement.
Long-term advantages of Inbound Marketing
- Increase marketing qualified contacts (MQL): multiplies them by 7.3 in one year and by 9.8 in two years.
- Increases registrations (leads): multiplies them by 3.8 in one year and by 14.7 in two years.
- It increases the visits received by the web page: it multiplies them by 4.7 the first year and by 24.3 in two years.
4 phases of Inbound Marketing
At this very first moment it is all about attracting and getting visitors. The purpose is to get users to reach digital channels, before those of the competition. The way to generate this web traffic will be through the improvement of search engine positioning and the interest generated by the quality content offered.
To encourage this conversion, we will use more extensive content that requires registration. Some examples are sector studies, ebooks, webinars, templates, etc. At this point we must convert them into leads, that is, into contacts for whom we have data and who are part of our database.
In order for the lead to become our client, we must accompany him throughout the consumer journey until he is ready to close the sale, since most of the time, when he enters our database, he is not usually ready for the sale.
The conversion funnel does not end with the sale, but customer loyalty must continue in this final phase of inbound marketing, since there is no better consumer than an old customer.
As we can see, there must always be a structure and strategy drawn up for this type of strategy to work correctly.
Now, we will talk a little about the most used platforms for this strategy, their differential and the type of companies that can use them.
The 6 Inbound Marketing platforms you should know for your digital strategy
It is a very complete platform for writing mass emails and creating landing pages, monitoring leads, chatbot, CRM, project management tool, automation flows and native integration with WhatsApp to manage from there, the conversations, optimization of content and management of Social Networks.
HubSpot has more than 100,000 clients of all kinds around the world, since due to the functionality and effectiveness of its platform, almost any company can implement it if the objective is to attract and obtain more clients, the only limitation is the value of this platform, since it is more expensive.
It was born in Brazil in 2011 with the aim of helping companies of all types and sizes to understand and take advantage of the benefits of Digital Marketing, thus achieving real and permanent results. They have a community of more than 12,000 clients in 20 countries and their platform is one of the most complete and versatile on the market.
It’s explicitly designed for entrepreneurs who want to sell information products, better known as infoproducts, and it covers all the bases, meaning you have access to tons of selling, marketing, and delivery features, to ensure your business runs smoothly.
This software is designed to help larger corporations manage the lifecycle of a customer account. It emphasizes the use of email marketing and provides a much more commercial approach to managing lead generation and managing customer accounts.
6. Active Campaign
It is a platform for automating the customer experience that helps companies connect with and interact with customers. Active Campaign offers a product with additional specialized sales and customer support plugins.
Now let’s look at some important comparative points between these platforms.
Without a doubt, there are many platforms in the market that support Inbound Marketing strategies; however, to choose the best option, all factors must be evaluated and it is best to do it with experts, in this way you guarantee the results for your company.
Up Ideas Agency is an official partner of Clientify, one of the most complete and efficient platforms on the market, which has allowed us to acquire greater experience and skill to achieve the objectives proposed by each client.
Thinking of implementing an Inbound Marketing strategy?, Write us and schedule a personalized advice at email@example.com