Why your Amazon PPC campaigns aren't working and how they are affected by poor SEO product optimization.

Why aren’t your Amazon PPC campaigns working and how are they affected by poor SEO?

In the digital age, Amazon has emerged as a powerhouse in e-commerce, providing sellers with an unparalleled platform to reach millions of consumers globally. Yet, a common concern among many merchants is why, despite their efforts and investments, their Pay-Per-Click (PPC) campaigns on Amazon are not achieving the desired outcomes. One critical answer lies in the quality of their product SEO. Poor SEO can severely undermine the effectiveness of your PPC campaigns, negatively impacting visibility, Read more…

By Chana Fajardo, ago
Google ADS

What is inbound marketing?

Inbound marketing is a methodology that combines non-intrusive marketing and advertising techniques in order to contact a user at the beginning of their purchase process and accompany them until the final transaction. Inbound, being so specific, allows users to find a solution to their problems in your brand, as well as finding a good option to purchase.  In this practice, the user experience is improved in many ways and the return on investment (ROI) is Read more…

By Digital Up Ideas, ago
Google ADS

What you didn’t know about Google Ads

Google Ads is the evolution of Adwords to be the system by which Google allows you to attract traffic to your website by essentially appearing in search results. Google Ads is the largest advertising network in the world in terms of the number of advertisers and investment. This platform allows us to connect with our public through paid advertisements and allows us to connect supply with demand. It essentially has 2 main networks: Search and Read more…

By Camilo Forero, ago

Attract more clients with an effective lead magnet strategy

Hello Marketer! Are you familiar with this type of ad: “Leave us your information and access the free master class”? Surely, you have seen some on your social networks and you will wonder how they work and how you could apply them in your business. Therefore, from @UpIdeasAgency we bring you this episode of #CreativeTalks where we explain what lead magnet strategies consist of and how you can increase the number of leads with them. Read more…

By Chana Fajardo, ago

Strategies to improve sales in your E-Commerce.

If you transferred your business to digital channels or you have an eCommerce with little movement in sales, this blog is for you because you will learn a little more about the strategies and practices that you should know to improve your eCommerce performance. Among the many actions that you can develop for your eCommerce, the best one to start your strategy with is to work with the current website traffic; Basically, all the audiences Read more…

By Camilo Forero, ago

The 3 key steps to planning your 2021 digital strategy

We are about to start 2021 and do you already have a digital strategy ready?  In a new episode of #CreativeTalks with @UpIdeasAgency we will talk about the 3 key steps to develop an excellent strategy and make your campaigns successful!  In this process it is vital to know the bases to build a solid digital strategy. We invite you to discover what they are:  1. Who is your ideal client and where they are. Read more…

By Chana Fajardo, ago

How much should you invest in a Digital Marketing campaign?

In our recent episode of #CreativeTalks with @UpIdeasAgency we solve your most frequent doubts about the ideal budget to invest in social networks.  Welcome! The budget for digital channels depends on many factors and includes different variables such as:  The objective of your campaigns and initial budgets according to your strategy The average investment values for platforms such as Google Ads, Facebook Ads and LinkedIn Ads The sector you business is involved in can affect Read more…

By Chana Fajardo, ago

Want more visibility and reach on LinkedIn? Know the LinkedIn algorithm.

Welcome to this episode of #CreativeTalks with @UpIdeasAgency. During this episode we will discover how the LinkedIn algorithm works and learn more about the most relevant phases of analysis to get the most out of this professional network. What is the objective of this social network? LinkedIn has a very particular approach compared to other social networks. Beyond talking about entertainment topics, their approach is 100 % professional. It is more of a professional network Read more…

By Chana Fajardo, ago

On a marketers shoes with Ydalmis Carrasco

Digital Marketing: the solution for Entrepreneurs and Brands   “How can you lead your own life/business?”  This is one of the first questions any entrepreneur asks themselves and in the last session we had one of our clients, Ydalmis Carrasco, speak about her journey and the first steps and advice that helped her to lead her own business “Leading Life”.  In our series “On a marketers shoes” we invite different marketing executives to share their experience Read more…

By Chana Fajardo, ago

The most frequent penalties on Facebook and Instagram and how to avoid them

Has your Facebook or Instagram ad been blocked or do you feel that some of your publications have lost visibility?  In the recent #CreativeTalks episode with @UpIdeasAgency we talked about the main penalties that these social networks have to face through their algorithm.  Additionally, we will provide you some tips to prevent this from happening. Let’s get started! Both, Facebook and Instagram, have a very similar algorithm but work differently. Therefore, the restrictions vary between Read more…

By Chana Fajardo, ago