Welcome to this episode of #CreativeTalks with @UpIdeasAgency. During this episode we will discover how the LinkedIn algorithm works and learn more about the most relevant phases of analysis to get the most out of this professional network.
What is the objective of this social network?
LinkedIn has a very particular approach compared to other social networks. Beyond talking about entertainment topics, their approach is 100 % professional. It is more of a professional network than a social network.
On this network we encourage users to create profiles where they include valuable information about themselves such as jobs, positions, studies, masters or postgraduate degrees and allow LinkedIn users to show their professional side.
The most important aspect is to have a complete profile and publish what you have really done in your professional life with total honesty.
LinkedIn serves two purposes:
On the one hand as a professional tool, on the other hand as a job search tool. These are the two great approaches of this social network. On LinkedIn, people offer or acquire a job and it is a professional setting that allows you to promote careers.
Understand the best strategies of digital marketing with the #CreativeTalks sessions of Up Ideas Agency. Check them out here on our blog.
If the platform has tools of articles, videos, images or different formats available, lean on those tools to please the algorithm. As a brand you can do interesting things by generating attractive content that allows your contacts to obtain new knowledge and that is useful for their day to day life.
On LinkedIn we have two types of profiles:
One is the personal profile and the other one is the company profile. A company profile must be clear about the approach they want to give on their page and understand what this social network is for and get the most out of it.
The 4 phases of analysis that the LinkedIn algorithm takes into account.
The algorithm reviews the information and analyzes whether or not it is functional for the network. The platform looks for valuable content that is very interesting, and that information begins to position it.
If the content is not relevant, the algorithm sets it aside and does not prioritize it.
- Have the right content: Use clear and concise information. Do not spam and forget about using memes or entertainment content, but professional information that is the heart of LinkedIn.
If you have a personal profile on LinkedIn you should publish valuable information for your professional circle, focus on serious and interesting information. LinkedIn rewards high-value organic content by granting a greater reach, positioning it in the feed of your audience.
Take into account the contacts you are connected with when your profile is professional. The type of people must be relevant to your profession and to what you want to make known.
Get updated on Marketing and Advertising by following us on networks like Up Ideas Agency.
2. Engagement or Interaction:
The content you publish must generate a very good impact through likes, comments or shares. The platform perceives it as valuable content and begins to show it more. You must ensure that this content achieves interaction and contribution for the professional growth of people.
The algorithm takes into account various indicators such as reproductions, comments, tagging people, downloading documents, or reactions such as “interesting or like” etc.
#Tip: One of the main objectives of LinkedIn is to make everyone become influencers and make each profile an expert in their profession or in the subject they handle. The aim of this is to show your profession in a way that you help, inspire, offer employment opportunities or can obtain one through a professional network.
3. Validation for actual virality:
When you do a publication, it goes to a certain extent. When having content with a lot of interaction, the algorithm makes another deeper validation to check that the information is true and that it is not spam or something fraudulent.
4. Human validation: LinkedIn has a team that validates the publication, ensuring their veracity and gives the green light so that the content with a lot of interaction continues to be shown in the feed of more people, becoming viral content.
Do you know the most important elements of the Facebook algorithm? Learn more about them in this #CreativeTalks with Up Ideas Agency. Watch the videos here.
Remember to provide professional content that is specifically tailored to your audience. Make sure that your network of contacts grows and they learn from what you are offering them. Take advantage of formats such as video and build trust so that your network can share that information with more people.
If you publish content for a brand you must be more careful in order to generate useful content that really “grabs” the user’s attention. For example, there are few hours that LinkedIn values the most, therefore it is important to know when to publish and understand when your audience is active to obtain better outreach results.
The same way Facebook and Instagram are evolving, LinkedIn is also becoming more social, joining new forms of ephemeral content such as stories in professional profiles. Additionally, corporate profiles can also access this resource, expanding communication possibilities but based on a strategy and focused on a clear professional objective.
Apply these tools to add value to your network of contacts and achieve greater reach on LinkedIn.
If you prefer discussing a specific topic you can contact us on our networks or through our email info@upideas.us
We invite you to watch the full video here and join us this Thursday for our next #CreativeTalks session with Up Ideas Agency.
Follow us on Facebook, Instagram, YouTube and LinkedIn networks like Up Ideas Agency.
Chana Fajardo@upideasagency
¡Juntos, llevaremos tu negocio a nuevos horizontes!
0 Comments