Hello Marketer! Are you familiar with this type of ad: “Leave us your information and access the free master class”? Surely, you have seen some on your social networks and you will wonder how they work and how you could apply them in your business.
Therefore, from @UpIdeasAgency we bring you this episode of #CreativeTalks where we explain what lead magnet strategies consist of and how you can increase the number of leads with them.
But what is a lead?
It is a contact, a potential client who has shared their data with you through a lead magnet.
Now, a “lead magnet” is valuable content or free offer designed to captivate and attract the user. That’s where the strategy comes into play: That “gift” must be a part of a process to analyze the customer and the benefits of your brand for them. When the user finds value in what you offer, he will be willing to leave you his data in exchange for that benefit.
Each contact will serve to feed a database, essential to develop your email marketing or messaging strategies.
As you realize, it works almost like the gifts that supermarkets or clothing stores make. The intention is to give you a gift in exchange for your contact information.
How to build good content for your lead magnet?
An effective lead magnet strategy must start from specific objectives, adjusted to the core business and to the characteristics of the customer avatar or ideal customer. In other words, it is essential to focus on the customer’s needs, interests and weak points to define the content that works as a hook to capture their attention.
On the other hand, it is important to know the stage of the sales funnel in which the customer is at. It would not be coherent, for example, to make a lead magnet to obtain a subscription from a user who is in the purchase decision phase. In this case, the most appropriate thing would be to offer you valuable information that clears your doubts and motivates conversion.
Mistakes to avoid in your lead magnet strategy:
• Renew the hook and use it for a long time
• Have only one lead magnet for different customer segments.
• Offer poor quality content or product.
• Not directing the offer to your ideal client.
Examples according to your type of business:
Physical products:
Discount voucher for next purchase
Gift for the first purchase
Loyalty card
Free trial
Digital Products:
• Webinars
• Templates
•Check list
• Tutorials
• eBooks
• Infographics
• Guides
• Exclusive videos
• Free trials
Services:
First consultation for free
Templates or workbooks
Industry studies
Place on the waiting list for an exclusive service
Start increasing your leads with a winning lead magnet strategy. If you want to know more details about this topic, enter our #CreativeTalk here.
Receive advice from the Up Ideas team through info@upideas.us or schedule a Free meeting.
Chana Fajardo@upideasagency
¡Juntos, llevaremos tu negocio a nuevos horizontes!
0 Comments