We are about to start 2021 and do you already have a digital strategy ready?
In a new episode of #CreativeTalks with @UpIdeasAgency we will talk about the 3 key steps to develop an excellent strategy and make your campaigns successful!
In this process it is vital to know the bases to build a solid digital strategy. We invite you to discover what they are:
1. Who is your ideal client and where they are. Build your customer avatar, define their demographic profile, identifying their goals, needs, dreams, fears, aspirations and interests. At this stage it is necessary to involve your commercial, customer service and marketing area. Additionally it is important to determine where your customer avatar is to have a correct communication format and tone. Remember to be where your client is!
The customer evolves a lot, and because of this it is necessary to constantly analyze who our customer avatar is. Your company may have several market niches with different needs and tastes. For example, you can classify them as customer A, customer B, customer C. Once this is clear the entire strategy is broken down into smaller segments.
2. Define the product or service for your customer avatar. Look for the compatibility between the needs and interests of your client and with the characteristics and benefits of your product. The communication is focused on the correct channel to transmit a solid valued proposition.
This does not imply that you change your products, but rather refocus the communication in relation to your customer avatar. If you have a wide portfolio of products, check which one suits the customer types best.
Planning a digital strategy does not necessarily mean that your service, product, or brand should be consumed digitally. The digital strategy can stand for products by shipment with an e-commerce, consulting topics or driving traffic to your physical store.
Learn about the best Digital Marketing Strategies with the #CreativeTalks sessions from Up Ideas Agency. Check them out here on our blog.
We have also identified that many clients want to execute their strategy with a product that they have never sold before or that has a low turnover rate.
One of our recommendations is to start with the products that you are sure they sell well. Rely on other communication channels and from there you will learn to structure your digital marketing strategy.
How does your product help your customer to solve their needs easily? Ensure that your proposal is really aligned with their objectives, interests, and meets their expectations. Lean towards digital tools to transmit clear communication, use quality videos and photos to show your products in the best way.
3. Define Goals, budgets and channels. Once your customer avatar and the product or service is clearly defined, the next step is to define your business and marketing goals.
When speaking of business objectives we refer to generating sales. When speaking of marketing objectives it refers to the generation of leads or potential customers. This applies to large, medium and small businesses or for startups.
How much do you want to sell? How much are you willing to invest? What geographic sectors do you want to impact? Are you looking for positioning? Structure your channel very well and identify social networks or platforms for 100% effective communication.
This step is key to defining your strategy together with the management, administrative or financial area to establish return on investment figures.
Do you want to receive advice and plan your 2021 digital strategy with Up Ideas Agency? Contact us here.
If you are managing an organic content topic, define what you would like to achieve, whether it is offering valuable content, informing, making your brand known. If you plan to run a campaign, establish your channel, see where your client is more active: either Google or social networks. According to that use the correct advertising format.
Additionally, you can help yourself with tools such as blogs, articles, lives, as this helps people to understand your actions and objectives better. Create the best platform to develop your content.
Regarding the budget, establish what goals you want to achieve. How much are you willing to invest for the cost of customers or cost per click to optimize your resources? It depends on several factors such as the choice of the channel, the geographical location, where you want to make the ad, the time of the year because this determines the number of competitors and therefore how the advertising rates rise.
Finally, remember to measure the results and constantly monitor the indicators to direct your efforts towards the success of your digital strategy.
If you want to propose a specific topic for us to discuss, you can contact us on our networks or through our email info@upideas.us.
We invite you to watch the full video here and join us this Thursday for our next #CreativeTalks session with Up Ideas Agency.
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Chana Fajardo@upideasagency
¡Juntos, llevaremos tu negocio a nuevos horizontes!
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